Corporate Background

Big Box International Pte. Ltd. is the holding company for Action City, a 14-stores retail chain built on the passion for wanting to re-introduce play in small but significant ways into our everyday lives while holding on to the child-like belief that play is not frivolous; it is serious (but fun) stuff.

Our mission is to inspire people to reDiscover the Joy of Play, and our business focus is on the developing and marketing of FUNIQUE (fun + unique) products. The company sources, designs, and distributes toys and gifts that add a touch of PLAY to daily life.

Action City @ Bugis Junction in Singappore

Action City @ Bugis Junction in Singappore

Popular brands we have developed include Breadou, Love Hug, Kido Daruma, Ikiru & Friends, and Springgy.

In addition to the many brands we retail via Action City (such as Tomy, Bandai, Disney, Nohohon, Tamagotchi, Evirob, Tofu-Oyako and Gloomy Bear), we also represent brands such as Medicom Toy (Be@rbrick & Kubrick), Hot Toys, Care Bears and Ugly Dolls.

January 6, 2009 at 5:42 am Leave a comment

Tweets from Action City

  • Be@rbrick Manekineko Gold-Plated 400% & 100% Set New Pre-Order Available At all ActionCity stores and Mobile App... fb.me/Gbg3fyNG 16 hours ago
  • Be@rbrick Manekineko Gold-Plated 100% New Pre-Order Available At all ActionCity stores and Mobile App APPLE APP... fb.me/7qZLEmTrO 16 hours ago
  • I posted 8 photos on Facebook in the album "COSB279–Captain America:Civil War - Giant-Man & Miniature Ant-Man" fb.me/1lo4agVu1 2 days ago

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