Corporate Background

Big Box International Pte. Ltd. is the holding company for Action City, a 14-stores retail chain built on the passion for wanting to re-introduce play in small but significant ways into our everyday lives while holding on to the child-like belief that play is not frivolous; it is serious (but fun) stuff.

Our mission is to inspire people to reDiscover the Joy of Play, and our business focus is on the developing and marketing of FUNIQUE (fun + unique) products. The company sources, designs, and distributes toys and gifts that add a touch of PLAY to daily life.

Action City @ Bugis Junction in Singappore

Action City @ Bugis Junction in Singappore

Popular brands we have developed include Breadou, Love Hug, Kido Daruma, Ikiru & Friends, and Springgy.

In addition to the many brands we retail via Action City (such as Tomy, Bandai, Disney, Nohohon, Tamagotchi, Evirob, Tofu-Oyako and Gloomy Bear), we also represent brands such as Medicom Toy (Be@rbrick & Kubrick), Hot Toys, Care Bears and Ugly Dolls.

January 6, 2009 at 5:42 am Leave a comment

Tweets from Action City

  • This is the next BIG thing and a guaranteed SOLD OUT!!! Watch this video and you'll know what we mean! This... fb.me/86myGU8kZ 2 days ago
  • Fans of Guardians of the Galaxy Vol. 2 are in luck! Star-Lord, Groot, Rocket, Gamora and Drax are now available... fb.me/1mQ5SbPWJ 1 week ago
  • Stand a chance to win your own Premium-9 Gears FidgetSpinner! (Worth $89.90) Your prize is just a click away... fb.me/v8JImKAA 1 week ago

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